Guidelines on adapting proven corporate marketing tools to the nonprofit sector For strategic planning to be effective in the nonprofit setting, a variety of issues must be considered, including the relationship between board and staff, limited resources, and more. Packed with real-world insights, planning tips, common misperceptions, pitfalls to avoid, and other useful pointers, this Second Edition and its companion Web site make planning easy for nonprofit managers by providing a six-step approach to strategic planning, field-tested worksheets, and a real-life case study that takes readers through the entire process of successfully creating and implementing a strategic plan.
Michael Allison (San Francisco, CA) is Director of CompassPoint Nonprofit Services Consulting and Research Group. Jude Kaye (San Francisco, CA) is Senior Staff Consultant for CompassPoint Nonprofit Services.
Price: $45.00
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