This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.
Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients.
As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Price: $59.95
From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. But regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to ensuring success through effective strategic planning. Randel Carlock and John Ward, two leading authorities, provide a wealth of tested, easy-to-follow tools and techniques for mastering strategic planning for family-owned firms. Filled with real world examples, case studies, checklists, and planning worksheets, Strategic Planning for the Family Business shows how to deal with a host of emerging challenges-from new technologies and globalizing marketings-by integrating family values and dynamics into sound planning and management.
If you’re starting a new business or planning your business’s future, there are plenty of things you should take into account. Strategic Planning For Dummies covers everything you need to know to develop a plan for building and maintaining a competitive advantage — no matter what business you’re in. 
Guidelines on adapting proven corporate marketing tools to the nonprofit sector 
So we'd all like a more peaceful world-no wars, no poverty, no more racism, no community disputes, no office tensions, no marital skirmishes. Lisa Schirch in her timely book sets forth paths to such realities. In fact, she points a way to more than the absence of conflict. She foresees justpeace-a sustainable state of affairs because it is a peace which insists on justice. How to arrive there is the subject of this book. Peacebuilding recognizes the complexity and the effort this elusive ideal requires. Schirch singles out four critical actions that must be undertaken if peace is to take root at any level) - 1.) waging conflict nonviolently; 2.) reducing direct violence; 3.) transforming relationships; and 4.) building capacity. She never imagines this to be a quick-or an individual-task. Her clear and incisive strategy encourages enabling many approaches to peace, honestly assessing who holds power, and persuading and coercing, but always with keen judgment and precise timing. From Schirch's 15 years of experience as a peacebuilding consultant in Africa, Asia, and Latin America.